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Getting Started
What is MemoryStore?
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MemoryStore is a cross-platform content-saving and AI-analysis app.
Save links from Instagram, YouTube, TikTok, X/Twitter, LinkedIn, Threads, and Facebook — plus direct uploads
— into one searchable library. AI features include summaries, semantic search, and chat with your saved
content, powered by our custom AI for full privacy. Available on iOS, Android, Chrome, and
Safari. Free to start with 10 saves per day.
Is MemoryStore free?
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Yes. Basic includes 10 uploads per day. Pro increases that to 50 per day, and Ultimate
increases it to 100 per day.
How do I log in or authenticate?
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MemoryStore supports 3 ways of authentication: Email with OTP (One-Time Password), standard email and password, and Google or Apple login.
How do I save content?
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Three ways: (1) Use the iOS Share Extension — tap Share on any app and select
MemoryStore, (2) Paste a URL directly in the app, or (3) Upload files from your device.
How is MemoryStore different from Pocket or Raindrop?
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Unlike Pocket (which is shutting down in July 2025) or Raindrop.io (which focuses on traditional bookmarking with manual tags), MemoryStore is built for the video-first social media era. It natively supports saving Instagram Reels, YouTube Shorts, and TikTok videos with AI-powered semantic search — so you find content by meaning, not by manually-created tags. AI features use our custom AI, keeping costs transparent and data private.
Can I share content with others?
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Yes, you can create groups and add people to a shared space. Instead of sharing a single link to multiple people individually (like a single SEO video to 20 different people), you can invite them to a group where everyone can view the same collection of resources. Share one space, and everyone sees it.
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Saving Privately
How do I save Instagram Reels privately without Instagram knowing?
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Use a private saving app outside Instagram. With MemoryStore, you share the reel's link to the app (or paste it) — you never tap like or save inside Instagram, so nothing is added to your Instagram activity, nothing trains the algorithm, and nothing is visible to friends. The reel is transcribed and stored in your own private, searchable library.
Why did my saved Instagram posts disappear?
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Instagram's Saved collections only store references. When a creator deletes a post, makes their account private, or gets banned, your save silently vanishes. MemoryStore keeps the AI transcript, summary, and metadata of everything you save, so the knowledge survives even if the original post disappears.
How do I organize hundreds of saved reels and watch-later videos?
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Don't organize them — index them. Folders and tags break down past a few hundred saves. MemoryStore transcribes every saved video with AI, so you search by what was said in the video (for example, 'that reel about protein timing') instead of scrolling. No manual tagging required.
Can other people see what I like or save on Instagram?
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Likes and comments are visible to others, and everything you like, save, or watch feeds Instagram's recommendation system, which can surface your interests through Suggested content and the Friends tab. Saves themselves aren't directly public, but they're not private from Instagram. Saving into MemoryStore instead keeps the activity entirely outside Instagram.
Is MemoryStore the same as Google Cloud Memorystore?
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No. MemoryStore (memorystore.in) is a consumer app for privately saving and AI-searching Instagram Reels, YouTube videos, TikToks, and links. Google Cloud Memorystore is an unrelated managed Redis/Memcached database service for developers.
Does MemoryStore download Instagram videos to my phone?
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No, by design. Downloader tools violate platform Terms of Service and get banned, taking your library with them. MemoryStore organizes the link and indexes the content with AI transcription. For permanent file storage of your own media, paid plans sync to your personal Google Drive.
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AI Features
How does AI search work?
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AI features use our custom AI. MemoryStore can generate summaries, tags,
semantic search, and chat workflows for supported uploads and saved content.
What if I only remember a vague detail about a saved video?
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Using our Content Retriever, you only need to remember about 10% of the information to find it. As long as you remember roughly what the video was about (like "that cooking video with the cheese wheel"), our semantic search will find it instantly, bypassing the need for exact titles or keywords.
What is the AI Chat?
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AI Chat is a conversational interface inside MemoryStore. Attach any saved content cards to a conversation and ask questions in natural language — like "What was that recipe I saved last week?" or "Summarize the key points from my saved videos about marketing." The AI reads your summaries and transcripts to give answers grounded in your own library, not the open internet. You can attach multiple cards, revisit past conversations, and pick your preferred our custom AI model.
Can I ask questions about a specific video?
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Yes! Immediately after adding a video or link, MemoryStore analyzes it. You can then tap into the AI Chat, select that specific video, and ask it anything. For example: "What were the 3 main tips mentioned?" or "List the ingredients from this recipe video." You get instant answers based on the actual content of that video.
Do I need my own API key?
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For AI features, yes. You'll need a MemoryStore account. This
keeps your AI usage private and under your control.
What is AI Context?
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AI Context lets you generate a single dynamic link containing selected memories from your library. Paste that link into major AI platforms, or any external AI — and it instantly has context about your saved content. The link updates automatically as you add or remove items. Only metadata is shared — your actual files stay private.
How much does the AI cost?
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$0 for most users. MemoryStore uses our custom AI, and Google's free tier covers most personal usage. Unlike competitors who charge $10–20/month for AI features, you get summaries, semantic search, and chat at no extra cost. You only pay Google if you exceed the free tier — which most users never do.
How do Smart Tags work?
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When AI analyzes your content, it automatically generates relevant tags and groups them into smart categories like Sales, Marketing, Recipes, or Fitness. You can browse a visual tag cloud sized by frequency, tap any tag to see matching content, and consolidate duplicate tags with one tap.
Can I organize content into groups?
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Yes. Create personal groups with custom emoji icons and colors to organize saves by topic. You can also share groups with friends for collaborative content curation — invite friends, save content together, and filter by "My Groups," "With Friends," or "By Friends." You can even pick which group to save into right from the iOS/Android share sheet.